@inproceedings{c8ece08111d44ed9898d645993fa614a,
title = "Multi-platform application toolkit",
abstract = "This paper presents the current status of the Multi-Platform Application Toolkit, an extensible platform for the simple creation of interactive multi-media applications for connected TVs. Developing applications from scratch requires considerable resources. For this reason, they are often considered too costly for use alongside short-run programming or in response to spontaneous real-world events. The situation is exacerbated when multiple target platforms are considered, such as HbbTV and Open Web. MPAT addresses this using an approach based on WordPress, aiming to make application development affordable and sustainable. It also creates a new eco-system for content creators, theme and plug-in developers. With MPAT, media companies can semi-automatically author their own set of customised applications. These are then populated with content by the editorial staff, or by linking MPAT to existing content management solutions.",
keywords = "CMS, HbbTV, Multi-platform, Multi-screen, Social media, TV program-related content",
author = "Miggi Zwicklbauer and Christian Fuhrhop and Matthew Broadbent and Stefano Miccoli and Dufourd, \{Jean Claude\} and Fabian Schiller and Ville Tuominen",
year = "2016",
month = jun,
day = "17",
doi = "10.1145/2932206.2933560",
language = "English",
series = "TVX 2016 - Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video",
publisher = "Association for Computing Machinery, Inc",
pages = "135--140",
booktitle = "TVX 2016 - Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video",
note = "3rd ACM International Conference on Interactive Experiences for TV and Online Video, TVX 2016 ; Conference date: 22-06-2016 Through 24-06-2016",
}