Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Original language	English
Title of host publication	Competition in Higher Education Branding and Marketing
Subtitle of host publication	National and Global Perspectives
Editors	Antigoni Papadimitriou
Publisher	Palgrave Macmillan
Pages	197-219
Number of pages	23
ISBN (Electronic)	9783319585277
ISBN (Print)	9783319585260
Publication status	Published - 2017

Cite this

@inbook{3c4c2341023d49d786ac13cd3662a715,

title = "Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar",

author = "Leon Cremonini and Taylor, {John Robert}",

year = "2017",

language = "English",

isbn = "9783319585260",

pages = "197--219",

editor = "Antigoni Papadimitriou",

booktitle = "Competition in Higher Education Branding and Marketing",

publisher = "Palgrave Macmillan",

}

Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatar. / Cremonini, Leon; Taylor, John Robert.
Competition in Higher Education Branding and Marketing: National and Global Perspectives. ed. / Antigoni Papadimitriou. Palgrave Macmillan, 2017. p. 197-219.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter