A media symbolism perspective on the choice of social sharing technologies

Yi Liu; Chuan Hoo Tan; Juliana Sutanto

doi:10.1016/j.elerap.2018.03.001

A media symbolism perspective on the choice of social sharing technologies

Yi Liu
, Chuan Hoo Tan
, Juliana Sutanto

National University of Singapore
Rennes School of Business

Research output: Contribution to Journal/Magazine › Journal article › peer-review

5 Citations (Scopus)

502 Downloads (Pure)

Abstract

The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.

Original language	English
Pages (from-to)	19-29
Number of pages	11
Journal	Electronic Commerce Research and Applications
Volume	29
Early online date	10/03/2018
DOIs	https://doi.org/10.1016/j.elerap.2018.03.001
Publication status	Published - 05/2018

User-defined Keywords

Social sharing technology
Media choice
Media symbolism
Secondary data
Focus group

Access to Document

10.1016/j.elerap.2018.03.001

A media symbolism perspective on the choice of social sharing technologies
This is the author’s version of a work that was accepted for publication in Electronic Commerce Research and Applications. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Electronic Commerce Research and Applications, 29, 2018 DOI: 10.1016/j.elerap.2018.03.001
Accepted author manuscript, 391 KBLicence: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

https://www.sciencedirect.com/journal/electronic-commerce-research-and-applications

Cite this

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title = "A media symbolism perspective on the choice of social sharing technologies",

abstract = "The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.",

keywords = "Social sharing technology, Media choice, Media symbolism, Secondary data, Focus group",

author = "Yi Liu and Tan, \{Chuan Hoo\} and Juliana Sutanto",

note = "This is the author{\textquoteright}s version of a work that was accepted for publication in Electronic Commerce Research and Applications. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Electronic Commerce Research and Applications, 29, 2018 DOI: 10.1016/j.elerap.2018.03.001",

year = "2018",

month = may,

doi = "10.1016/j.elerap.2018.03.001",

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AU - Liu, Yi

AU - Tan, Chuan Hoo

AU - Sutanto, Juliana

N1 - This is the author’s version of a work that was accepted for publication in Electronic Commerce Research and Applications. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Electronic Commerce Research and Applications, 29, 2018 DOI: 10.1016/j.elerap.2018.03.001

PY - 2018/5

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N2 - The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.

AB - The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.

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KW - Media choice

KW - Media symbolism

KW - Secondary data

KW - Focus group

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DO - 10.1016/j.elerap.2018.03.001

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VL - 29

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JO - Electronic Commerce Research and Applications

JF - Electronic Commerce Research and Applications

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