Projects per year
Personal profile
Current Teaching
I currently teach on the following courses:
Discourse Analysis (LING 204)
Corporate Communication (LING 214)
Introduction to Discourse Studies (LING 442)
Discourse Analysis (LING 519d, FASS517[d]))
Profile
I received my PhD in English Linguistics from the University of Vienna in 2003 (thesis on metaphors in business magazines). Before joining Lancaster University in 2004, I worked at the Department of English Business Communication at Vienna University of Economics and Business and also as assistant marketing manager at a medium-sized company in Vienna. I do occasional language consulting work for private, public and third sector clients.
Research Interests
My main research is on political discourse, business discourse, health communication, and language and sexuality. A special research interest of mine is metaphor theory and analysis, as well as socio-cognitive approaches to critical discourse studies. My current projects are on a) the discourse of cancer charities, and b) discourses around 'Brexit'.
I am happy to accept PhD students who share any of the above interests.
SUMMARY of research interests (100 words)
Veronika Koller is interested in socio-cognitive approaches within critical discourse studies, specifically the role of metaphor in constructing identites and communicating ideologies. Her areas of expertise are politicial discourse, health communication, corporate discourse, and language and sexuality. Veronika’s research includes work on metaphor and gender in business media discourse, images of community in lesbian discourses, the discourse of corporate branding, metaphor in end-of-life care as well as, most recently, the discourse of cancer charities and the language used around Brexit.
External positions
December 2009 , Linguistic Landscapes
1/12/2009 → …
User-defined keywords
- Health communication
- Corporate communication
- Language and sexuality
- Metaphor
- Discourse Studies
- Political discourse
Collaborations and top research areas from the last five years
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Using a semantic annotation tool for research on metaphor in discourse
Semino, E. (Co-Investigator), Hardie, A. (Co-Investigator), Koller, V. (Co-Investigator) & Rayson, P. (Co-Investigator)
1/12/05 → …
Project: Research
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Culture and Communication: Global Perspectives on Business, Education and Health
Atanasova, D. (Principal Investigator), Wang, A. (Co-Investigator), Hird, D. (Co-Investigator), Bottini, R. (Co-Investigator), Koller, V. (Co-Investigator) & Tantucci, V. (Co-Investigator)
Project: Other
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Metaphor in End of Life Care
Semino, E. (Principal Investigator), Hardie, A. (Co-Investigator), Koller, V. (Co-Investigator), Koller, V. (Co-Investigator), Payne, S. (Co-Investigator), Payne, S. (Co-Investigator), Rayson, P. (Co-Investigator) & Demjen, Z. (Research Associate)
1/09/12 → 28/06/14
Project: Research
Research output
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George Lakoff & Srini Narayanan, The neural mind: How brains think . Chicago: University of Chicago Press, 2025. Pp. 408. Hb. $35
Koller, V., 8/05/2026, (E-pub ahead of print) In: Language in Society. p. 1-3 3 p.Research output: Contribution to Journal/Magazine › Book/Film/Article review › peer-review
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Trust Repair in China’s Milk Tea Industry: Crisis Types, Response Strategies, and Linguistic Realizations
Zhang, W., Koller, V. & Wang, H., 16/06/2026, (E-pub ahead of print) In: International Journal of Business Communication. 22 p.Research output: Contribution to Journal/Magazine › Journal article › peer-review
Open AccessFile13 Downloads (Pure) -
Brexit metaphors in UK higher education: loss, agency and interconnectedness
Papatsiba, V. & Koller, V., 1/12/2025, In: Higher Education. 90, 6, p. 1517-1539 23 p.Research output: Contribution to Journal/Magazine › Journal article › peer-review
Open Access -
Discourse and cognition
Koller, V., 13/06/2025, Contemporary linguistics: Integrating languages, communities, and technologies. Bradley, D., Dziubalska-Kołaczyk, K., Hamans, C., Lee, I.-H. & Steurs, F. (eds.). Brill, p. 231-244 14 p.Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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A wall of human misery: Critical metaphor analysis and the media representation of Ukrainian refugees in the British news
Koller, V., 6/05/2024, Metaphor in socio-political contexts: Current crises . Romano, M. (ed.). Berlin: de Gruyter, p. 81-106 15 p. (Applications of Cognitive Linguistics [ACL]; vol. 54).Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Activities
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Cognitive Semantics (Journal)
Koller, V. (Peer reviewer)
2025 → …Activity: Publication peer-review and editorial work types › Editorial activity
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Webinar: Linguistics and English Language at Lancaster University: A taster lecture from the MA in Intercultural Business Communication
Cui, X. (Organiser), Bottini, R. (Organiser), Tantucci, V. (Organiser) & Koller, V. (Invited speaker)
21/11/2024Activity: Participating in or organising an event types › Participation in conference - Public
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Revisiting metaphors for migration: A critical perspective
Koller, V. (Speaker)
12/2023Activity: Talk or presentation types › Invited talk
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Metaphor: Its forms and functions in discourse
Koller, V. (Speaker)
27/09/2023Activity: Talk or presentation types › Invited talk
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Cambridge: Cambridge University Press. (Publisher)
Koller, V. (Peer reviewer)
2023 → …Activity: Publication peer-review and editorial work types › Editorial activity
Press/Media
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Words & Actions: a podcast about how language matters in business, politics and beyond
15/10/21
1 Media contribution
Press/Media: Other
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INCEL VOCAB 101: WHAT WE CAN LEARN FROM THE LANGUAGE OF THE MANOSPHERE
24/08/21
1 item of Media coverage
Press/Media: Newspaper Article
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Impacts
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Incels and the manosphere: What schools need to know, do and look out for to keep students safe
Koller, V. (Participant)
Impact: Other Impacts