Naomi is Lecturer in Design Policy and Futures Thinking. As an interdisciplinary academic, her work crosses various disciplines including design, computer science, social science, and fan and audience studies. Naomi's previous work has focused primarily on interaction; between individuals, communities, disciplines or sectors, and between people and technology and the media they consume.

Her current research often uses speculative design methods and design fiction, and focuses on how technologies such as IoT and AI are being implemented and governed. This includes research related to design for policy, particularly in the context of policy for ethical use of new technologies. She also co-leads the cross-university Fan Studies Lancaster research group.

Naomi has published papers on topics including the impact of AI on design teaching, the governance of smart cities, livestreaming of fan conventions, speculative uses of data and technology in food supply chains, and how to use zombie apocalypse modelling for epidemiology education.