Research output per year
Research output per year
Personal profile
SUMMARY of research interests (100 words)
My research focuses on the areas of consumer culture theory particularly online consumption communities, gender within consumer research and transformative consumer research.
My PhD research explores how online consumption communities impact women’s wellbeing in a developing and conservative country like Egypt. It draws on the literature on consumption communities, gender within consumer research and wellbeing; under the umbrella of transformative consumer research.
User-defined keywords
- Consumer Research
- Consumer Culture Theory
- Online Communities
- Gender
- Transformative Consumer Research
- Developing markets
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The impact of online communities on the wellbeing of women in a developing country: a gender and transformative consumer research perspective
Abouseif, M., Cocker, H. & Malone, S., 16/05/2022, (Unpublished).Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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How do online communities transform the well-being of women in a developing country?
Abouseif, M., Cocker, H. & Malone, S., 5/07/2023, (Unpublished) p. 213-214. 2 p.Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country
Abouseif, M., Malone, S. & Cocker, H., 30/06/2022.Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review