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Centre for Marketing Analytics & Forecasting

Organisation profile

Organisation profile

The Centre for Marketing Analytics & Forecasting (CMAF) leads the field in forecasting research in Europe. Our objectives are to develop applied research with companies, to facilitate knowledge-transfer between academia and business and to establish and disseminate best practices in methods, processes and systems.

Keywords

  • Forecasting
  • Marketing Analytics
  • Operational research
  • Supply chain management

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or