Marketing Challenge 2026

Description

The Marketing Minds: Live Industry Challenge invited pupils to step into the role of a marketing professional for a day. Working on a live Disney brief, students explored how brands respond to changing consumer behaviour, digital innovation and competitive pressures, before developing and pitching their ideas in a short powerpoint presentation, to an academic marketing panel. This challenge followed the Harvard Business School case study approach. The Disney brief centred on a current challenge facing the brand’s international retail and merchandise business. The student teams were mentored by a team of academics and student ambassadors in preparing their pitch.

The event combined an interactive lecture, campus experience, lunch and a team challenge to offer a realistic and engaging insight into studying Marketing at Lancaster University. The day concluded with the award for the best presentations, recognising standout teamwork, creativity and insight. All participants receive a certificate to support personal statements and future university applications.

Period	3/06/2026
Visiting from	Altrincham Grammar School for Boys (United Kingdom)Winstanley CollegePendleton Sixth Form College (United Kingdom)Lancaster Royal Grammar School
Degree of Recognition	Regional